Making jokes about there still being music vids on MTV is kind of old hat, a bit like making jokes about how almost all the things in Ironic by Alanis Morisette aren’t actually ironic (though that hasn’t stopped Ed Byrne but still.) Anyway, while browsing said music channels I stumbled across the video below. At first, I couldn’t actually believe that it was for real. But it sadly is.
I like to put this video in the same bracket as 2Girls1Cup; see how long you can stand of it before you have to turn it off. And I’m really looking forward to seeing the Analytics for who comes to site after entering 2girls1cup and Justin Bieber….
Despite it’s clear awfulness, and me being me, I just needed to know who this kid was so if there was even the slightest chance I could hear any of his music again I could turn it off ASAP. So, let’s get the basics out of the way first.
Oh, that explains a lot. A CANADIAN R&B singer. Following on from the great, errm, thingy. Who of course followed on from, errm, the world famous someone or other. Seriously. He’s a Canadian doing R&B music. Don’t really need to add much more than that, do I? Ok, maybe I do.
He began his professional career on YouTube, where he was discovered by his future manager, Scooter Braun.
Yes, I’m sure as a twelve year old posting videos of himself on YouTube he had lots of people offering to manage his “music career”. That and come round to offer him Werthers Originals and look at the new puppies he got the other day.
That’s right ladies and gentleman, the great label that gave us U2, Grace Jones, The Orb, DJ Shadow and many, many, many others is now reduced to offering us 15 Year old Canadians doing R&B produced by Usher. How the mighty and so on. Now, before I get lots of angry comments from tweenagers complaining that I’m missing the point (something I learnt last year when a certain reality TV personality became ill and later died) I should add that his Wikipedia entry claims that “he taught himself how to play the piano, drums, guitar, and trumpet” which is a hell of a lot more than I could play at his age (the recorder notwithstanding) and it’s obvious from this vid that he can play the guitar a lot better than I can.
It’s just sad to see someone who clearly has a talent having it wasted doing fuck awful R&B, even more so when he’s clearly one of the whitest CANADIAN teenagers I’ve ever seen. Not that I have seen alot of them but you get my drift. I guess the gist of this post has turned from an angry rant about the state of music and more to a rant in the way the music industry loves to take genuine talent and set about fucking it up. The kid can clearly play so let him, rather than wasting it on committee produced R&B that makes him more Vanilla Ice than JT.
God I’m old.